Last updated 13 July 2010
Your privacy is important to us. This statement sets out the Pretty Perfect Group’s privacy statement in respect of the information that you provide to us when using this website (the “website”).
The website may contain links to third parties websites. The Pretty Perfect Group assumes no responsibility for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those websites before either agreeing to their terms or using those websites.
Opting in and Opting Out
The Pretty Perfect Groups policy is to allow users to unsubscribe from our regular emails at any time. You can do this by clicking on the Unsubscribe link at the bottom of the email you've received. This will take you to your account, where you can change your settings as required.
Sometimes things go wrong; if this is the case please accept our apologies. There are a couple of reasons why this may happen. Sometimes the unsubscribe link in the email gets ‘broken’ in transit to you. If this has happened, try visiting your account, as above.
However, should you continue to experience problems, please call our Customer Service team in the UK 0845 652 6576 or international + 44 845 652 6576, who will assist you if the automatic process fails.
If you have sent a message asking us to stop sending emails, and this hasn’t happened, it may be because the email address to which we are sending them is not the same as the address you sent your request from. Please check the address we are using and include this information in your request. The easiest way to do this is to return to us the whole of the unwanted email. The address we are sending to is included at the bottom of the message.
Access to your Personal Information
You have the right of access to any personal information processed by us. The Pretty Perfect Group is committed to providing you with reasonable and practical access to your information to give you the opportunity to identify any inaccuracies. Where possible, if the Pretty Perfect Group is informed of the inaccuracy of any personal information, we will make appropriate corrections. You can request the updating or amending of any information you have provided to the Pretty Perfect Group by contacting us.
In case of any concerns, please email the Pretty Perfect Group Customer Service team or call us between 9am and 5pm local time. If your dispute is not addressed to your satisfaction, please email the Chief Executive Officer.
Information We Collect About You
The information we collect from you depends on what activities you are carrying out on our website, whether you are logged in or not and whether you are making a purchase. We may collect:
- contact information, such as name, address and telephone number,
- online contact information, such as your email address,
- purchase information, such as credit card details
- navigation and click-stream data, the time of accessing the website, duration of your visit, products you viewed or searched for, items in your basket, at which stage you abandoned your basket,
- HTTP cookies.
How We Collect Your Personal Information
The Pretty Perfect Group obtains information from you in three ways:
- either by you typing your personal details in,
- by the automatic collection of information about you as you use the website,
- or from third parties.
A) Keying in your details
If you wish to place an order we will ask you to key in standard contact and financial information as you proceed through the stages of making a purchase, in order to process and deliver your order. Similarly, if you request a catalogue, we will ask you to enter your name and delivery details or if you wish to receive email alerts, we will request you to provide your email address.
B) Automatic collection
Like most websites, our website uses ‘cookies’ to enhance your shopping experience. A cookie is an element of data that our website automatically transfers to a directory on the hard drive of your PC when your browser accesses our website. Cookies only identify a PC, not the individual using a PC.
If you are only browsing our website and have not logged in, we will not ask you to key in any personal information, but certain information - including computer and connection information, browser type and version, operating system and platform details, the time of accessing the website - is automatically collected about you. The same information will be collected every time you access our website for purposes of completion and support of the activity you are carrying out, anonymous user analysis and research and development.
Third Party Cookies
We occasionally carry out market research and business development, which a third party assists with, during which they may issue a cookie from our website. Some of our affiliate organisations may also issue cookies so that they can track your purchasing and browsing behaviour on our website.
You can set your browser to disable cookies or to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. If you do not want to accept third party cookies, this will not affect the functionality of our website, but it may impair your use of or prevent access to some areas, including taking advantage of special offers and vouchers. If you do leave cookies turned on, please take care to sign off when you are finished using a shared computer.
C) Information from third parties
The Pretty Perfect Group may also obtain information about you directly from third parties, such as new delivery address details from our carriers. We will use this information to update our delivery records and account information. We may also obtain details of your credit history from credit reference agencies, which we use to prevent and detect fraud.
How We Identify You
As we explained above, every time your web browser accesses our website, we automatically receive and store certain information about you, by placing a cookie on your computer.
Two types of cookies are used on our website:
1. Session cookies (which remain in the cookie file of your browser only so long as you are accessing the website) are used:
- to allow you to carry information from one page of our website to another without having to re-enter information,
- to allow you to maintain a shopping basket during each visit that you make to the site, and
- within registration or login mode, to allow you to access stored information.
2. Persistent cookies (which remain in the cookie file of your browser for a longer period and store some basic information) help us to identify if you have visited our website previously using the same computer, and if so enables our website to remember the personal information you provided, keeps track of the number of visits that you make to our website, where you browse and what you have purchased, and offers you tailored content, even though you may not have logged on.
Similarly, if you have ever provided us with an email address, we will be able to associate this email address back to your previous browsing and purchase experiences, whether you are logged on or not. We will know whether you have ever requested a catalogue or receive email alerts and will be able to associate this with any other contact information you may have given us.
If you log in, then in addition to the information above, we will be able to associate your log in with your billing addresses, delivery addresses and your payment details.
What We Use Your Information For
The principal purposes for which we collect and store your personal information are to process your orders and deliver products, authorise payment, bill you, respond to your enquiries, get in touch with you about other products and promotional offers, recommend products which we think might be of interest to you, and generally maintain the account you hold with us, together with improving our website.
Marketing and business development purposes
Apart from using your personal information to process any orders you may place, if you provide the Pretty Perfect Group with an email address, it will automatically be entered into our regular email update service. From time to time, we may also contact you by post with information on special offers or events regarding our products or services or those of trusted third parties that we think you may be interested in. If you do not wish to receive updates or marketing information, please contact us.
If you do not object to receiving marketing material at the time the information was collected from you, but subsequently change your mind and no longer wish to receive such information, you may opt out of doing so.
Occasionally, the Pretty Perfect Group may contact you by telephone for the purposes of market research, marketing our products (and for telemarketing) where you have consented to us doing so. You are under no obligation to participate in the call.
In addition, we may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems with our server and to administer our website.
Use of your information by third parties
The Pretty Perfect Group will not sell your personal information to third parties. However, on occasions we do share customer information with third parties as described below.
By providing a residential address or email address to us, you are consenting to the Pretty Perfect Group disclosing these details to third party databases to which the Pretty Perfect Group subscribes. If you have also given your details to at least one other entity which also subscribes to these databases, you may receive catalogues or other information about third party products or services.
The Pretty Perfect Group may run competitions on the website in conjunction with third parties, where we will ask you if you would like to be contacted by the third party sponsoring the prize about its products or services. If you expressly tell us that you want to receive such information, we will pass on your personal details.
The Pretty Perfect Group collates statistics about site traffic, sales and other commercial information, which we pass on to trusted third parties to assist us in improving the services we provide to you, but this information is not personally identifiable information. We also use demographic information to tailor the website to the interests of our customers, which we share with third parties, again on an aggregate basis only so that they can build up a better picture of our customer base and general consumer trends.
By making a purchase on the website, you consent to the Pretty Perfect Group sharing your personal information with third parties as is necessary to process your order, for example, to banks, credit card companies and carriers. You also consent to us exchanging information with other companies in the interests of fraud detection and prevention and credit risk reduction or abuses of our website. The Pretty Perfect Group may also pass your personal information to our couriers or other agents if they need to contact you to process or arrange delivery of your order.
The Pretty Perfect Group may disclose your personal information if necessary to comply with regulations or law or to assist with law enforcement, to enforce the terms under which you trade with the Pretty Perfect Group, or to protect our property and other rights.
You may have accessed our website via a hyperlink from the website of one of our trading partners. If so, you consent to your personal details and purchase information being shared between the Pretty Perfect Group and that trading partner in accordance with our contractual relationship with that trading partner.